Fall is here, and that means one thing: Oktoberfest. What started more than 200 years ago in Munich as a royal wedding celebration has grown into the biggest beer festival in the world. The heart of it has always been about good company, great music, and beer that feels like autumn in a glass.

Here in Memphis, we may not have Bavarian beer halls, but we do have porches, tailgates, backyard fire pits, and South Main patios. That is where our version of Oktoberfest lives. And South Point Grocery has a cooler full of the season’s best to keep it going strong.

Wiseacre Oktoberfest (Memphis, TN)

You cannot talk Oktoberfest in Memphis without Wiseacre. Their Märzen lager is rich and toasty, with caramel malt flavors that taste like sweater weather. Brewed right here in town, this one brings hometown pride with every sip. Pair it with brats or barbecue and you are set.

Urban South Oktoberfest and Po-Boy Amber (New Orleans, LA)

Urban South keeps things colorful, both in the can and in the glass. Their Oktoberfest Märzen is smooth and malty, built for sipping while the music is loud and the food is plenty. The Po-Boy Amber is another fall favorite, full-bodied with a nod to their New Orleans roots. Both are bold, fun, and ready for a Memphis porch party.

Founders Oktoberfest (Michigan)

Michigan might be far from Bavaria, but Founders knows how to honor tradition. Their Oktoberfest is a true Märzen, full of toasted malts with just enough crispness to keep it balanced. It is the kind of beer that makes you want to grab a stein and join the parade.

WanderLinger Oktobearfest (Chattanooga, TN)

This one wins the prize for the quirkiest can. A bear in lederhosen? Yes, please. Behind the playful design is a Märzen that is smooth, malty, and just a little toasty. WanderLinger brings Chattanooga charm to the season, and Oktobearfest is a must-try for anyone who likes their beer with a side of humor.

Hub City Brewing Oktoberfest (Jackson, TN)

Straight out of Jackson, Hub City’s unfiltered Märzen lager feels like fall evenings in the backyard. It has depth, it has warmth, and it has a fresh-from-the-brewery vibe that makes it stand out. This one is for fans who want their Oktoberfest to feel a little more rustic and real.

Black Abbey Chronicles Festbier (Nashville, TN)

Nashville’s Black Abbey takes a slightly lighter approach with their Festbier. It is crisp, clean, and a little easier to drink than heavier Märzens, which makes it perfect for a long afternoon hang. Festbier was the style actually served at Munich Oktoberfest for much of the last century, so you are drinking history here.

Samuel Adams OctoberFest (Boston, MA)

Sam Adams is practically the gateway beer for American Oktoberfest season. Malty and smooth, it is an easy grab when you are stocking the cooler for a party. Consistent, reliable, and brewed for fall gatherings, it has earned its spot as a seasonal classic.

Bell’s Octoberfest (Michigan)

Bell’s brings their signature Midwest craftsmanship to this Märzen. Think caramel sweetness, bready malts, and a clean finish that makes you want another sip. It feels cozy, like a Saturday night spent around the fire with friends.

Top 3 Picks for Memphis Tailgates

If you are headed to a Tigers game, watching the Grizzlies with the crew, or just setting up a backyard TV for football Saturday, here are our top tailgate picks from the Oktoberfest lineup:

1. Wiseacre Oktoberfest – Local pride tastes better. This one goes perfectly with a plate of ribs, a rack of nachos, or anything hot off the grill.
   
2. Black Abbey Festbier – Easy drinking and crisp, which makes it the best pick for all-day sipping when the tailgate runs long.
   
3. Samuel Adams OctoberFest – A crowd-pleaser. It will keep everyone happy from your craft beer friends to your light beer buddies.

Raise a Stein, Memphis

Oktoberfest beer is about more than what is in the glass. It is about slowing down, sharing a laugh, and enjoying the season. South Point Grocery is proud to stock a lineup that stretches from Memphis to Munich, with stops in New Orleans, Nashville, and Michigan along the way.

Stop by, grab a six-pack or two, and toast to the season in true Memphis style.

136 Webster Ave., Downtown Memphis
Open daily, 7 a.m. – 9 p.m.

South Point Grocery. Your neighborhood store, your fall beer stop.